When ASP.NET 2.0 and Visual Studio 2005 came out I hoped that ASP.NET themes will be developed en masse by third parties and sold like those on TemplateMonster.com. Today, tired of ugly GridViews in my apps, I decided to find an ASP.NET theme for at least a GridView, but to my surprise, the only thing I found was this, which is not even a skin. There are millions of sites, books and blogs telling how to make themes in ASP.NET 2.0, but it looks like market for third-party templates has never materialized. Given how fierce the competition in the graphics & UI design world is, I wonder why everyone is missing a chance to take this niche. Microsoft has a few starter themes, but just a few and without live test-drive sites - one has to download and install Visual Studio plug-ins and build the site to see it in action. All this is very strange: it's hard to believe there is no business model in making skinnable themes for ASP.NET applications.